Flower shop businesses operate by selling fresh floral arrangements, individual stems, potted plants, and related gift items at a markup over wholesale costs. Revenue is driven by both everyday purchases and high-demand occasions like weddings, funerals, holidays (especially Valentine’s Day and Mother’s Day), and corporate events. Many shops also offer delivery services, which can include additional fees, and some generate income through subscriptions or standing orders for regular floral deliveries. Profitability depends on managing perishable inventory efficiently, maintaining supplier relationships, and offering creative, high-quality designs that attract repeat customers and referrals.
If you are looking to buy or sell a floral shop business, it helps to have some context on the market, and to understand how they are valued. Below, we have aggregated financial data from current and recent listings to provide some benchmarks on valuation and financial performance of these businesses. All data is based on broker and business owner provided financial information.
Market Overview
| Number of Business Listings Analyzed |
216 |
| Median Asking Price |
$199,225 |
| Median Reported Revenue |
$392,387 |
| Median Reported Earnings |
$98,452 |
| Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
Flower Shop Business Valuation Multiples
| Range |
Revenue |
Earnings (SDE) |
| Lower Quartile |
0.39 |
1.83 |
| Median |
0.58 |
2.28 |
| Upper Quartile |
0.83 |
3.07 |
| Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
Read the Report:
Floral Design & Flower Shop Business Valuation Benchmark Report
FAQs
How much does it cost to buy a floral business?
The median asking price for a floral business is approximately $199,225. However, this can vary significantly depending on the size, location, and financial performance of the store.
How much do flower shop owners earn?
On average, flower store owners report median annual sales of $392,387 and annual owner earnings of $98,452. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a flower shop business?
Valuing a business involves considering several factors, including annual revenue, profit margins, location, real estate, and market conditions. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Flower shop revenue multiples typically range from 0.39 to 0.83, with the median at 0.58. Earnings multiples range from 1.83 to 3.07, with the median at 2.28. These values suggest a typical flower shop business will sell for around 0.58 times its annual revenue, and 2.28 times its annual owner’s earnings.
More for Business Buyers:
Set Up Alerts and Notifications
Business Buyer Learning Center
BizBuySell Edge
More for Business Sellers:
Sell Your Business
Find a Business Broker
How to Sell Your Retail Business
Get Local Business Valuation Data