Hammer and Nails Franchise
We're building something legendary: Hammer & Nails, the original all-in-one men's grooming membership. Since 2016, we've offered the only complete men's grooming franchise built on recurring memberships—not one-off visits or unreliable foot traffic—in a fast-growing category.
$250,000
$60,000
59
2015
Folsom, CA
Aaron Meyers
About Hammer and Nails
All Men’s Grooming, Under One Roof
Hammer & Nails brings haircuts, straight razor shaves, beard care, face treatments, waxing, manicures, and pedicures together in a men’s lounge, complimentary drink included. Founded in 2016, the brand is rapidly expanding through franchising.
The sticky membership drives strong retention, making this the only true all-in-one membership model in men’s personal care. Led by experienced franchise veterans, our model turns one-time sign-ups into repeat visits and predictable recurring revenue—an advantage most personal-care concepts lack.
Franchise Unit Trends & Revenue
59
17
$929,020
* in 2025
Franchise Fees
$60,000
6.0%
Gross Sales
2.0%
Gross Sales
Why Choose Hammer and Nails?
A Large, Fast-Growing, Resilient Market
- Men’s self-care spending is rising. The global male grooming market exceeded $200 billion in 2022 and is projected to reach $376 billion by 2030, driven by cultural shifts, social media, and growing acceptance of grooming.
- Grooming is a resilient habit, not discretionary spending. Men reportedly get haircuts every 3–4 weeks, making memberships a source of predictable, recurring revenue.
Hear It From an Owner
"After 20 years in financial services, I had been meaning to move out of the corporate world and find something that offers a little more independence and flexibility. I walked into Hammer & Nails and immediately saw the value of the concept. Decided right then and there - this was it. Loving it." - Franchise Owner, Raleigh, NC
Starting Costs & Investment Requirements
$694,300 - $944,045
$750,000
$250,000
Training & Support
From site selection to grand opening and beyond, our team is in it with you. You're never building this alone.
- Real estate, lease negotiation, and construction support
- Full training via LMS plus in-person, hands-on artist training
- A founding membership pre-sale process to launch with momentum
- Grand opening marketing, PR, SEO, and digital support
- Monthly business reviews and ongoing KPI tracking
- A turnkey marketing calendar so you're never starting from a blank page
- Area representative support in most major markets making local support even more accessible
History
Hammer & Nails Franchising was founded in 2016 to be the first complete men's grooming concept - the kind of place that didn't exist before it. We have spent the last 10 years since refining a membership-driven model that's built for consistency, and with partners expanding into new markets.
Ideal Candidate
Who Thrives as a Hammer & Nails Franchisee?
This isn't a passive investment. Our best owners are:
- Business-minded operators who are hands-on in the early days
- Comfortable building and managing a W2 hourly team
- Genuinely plugged into their local community - this business grows on relationships
- Disciplined about following the playbook
- Ready to hire, coach, and lead a General Manager
- Focused on the numbers
If you're looking for a business with a real model behind it, executive leadership that has been there before, recurring revenue, a growing category, and a brand men actually love - this is one to look at!
Come join us as we build something legendary.