MassageLuXe Franchise
Join one of the nation’s fastest-growing spa brands. MassageLuXe® offers a proven business model, recurring revenue, and full franchise support in the booming $18B wellness industry.
$150,000
$42,500
92
2008
Chesterfield,MO
Kristen Pechacek
About MassageLuXe
MassageLuXe® is one of the fastest-growing brands in the massage and spa industry, with over 100 locations opened and in development nationwide. Our proven business model, recurring membership revenue, and comprehensive franchise support create a powerful opportunity for driven entrepreneurs. We deliver premium massage, facial, and waxing services in a luxurious yet approachable setting, helping franchise owners attract loyal, repeat clients while building scalable, sustainable businesses. Backed by strong brand recognition, national marketing, and a focus on operational excellence, MassageLuXe is perfectly positioned for continued expansion in the $18-billion wellness market.
Invest in a brand built for success and help people feel their best every day.
- Recurring Revenue, Semi-Absentee Model
- Booming wellness & Self-Care Industry
- Multi-Unit Opportunities
Franchise Unit Trends & Revenue
92
6
$881,130
* in 2024
Franchise Fees
$42,500
Veteran's Fee: $34,000
5.0% - 6.0%
Gross Revenues
1.0%
Gross Revenues
Why Choose MassageLuXe?
The flexible membership program at MassageLuXe® makes it easy for our guests to look and feel their best every day! Unlike other membership programs in the industry, we offer our guests high-value and convenience with the flexibility to fit their lifestyle.
Our membership program grants monthly access to massage, facial and specialty services. Additionally, all MassageLuXe® members receive a 15 percent discount on products and waxing services. Members also enjoy access to unlimited daily HydroLuXe sessions – we want you to visit us every day! Best of all, unlike our competition, there are NO CONTRACTS. Our month-to-month billing program provides members with the ability to make adjustments at any time.
Starting Costs & Investment Requirements
$570,900 - $799,000
$450,000
$150,000
Training & Support
The MassageLuXe® opportunity combines a proven business model with industry leading support. Our team of experienced professionals will assist you in all aspects necessary to develop and run your new business with confidence:
- Guidance in all phases of the development process
- Financing resources
- Marketing guidelines and materials
- Assist in facility design
- Proprietary Software
- Exclusive equipment purchasing
- Guidance in massage therapist recruitment
- Complete classroom training program
- On-site training at your facility (at opening)
- "Hands-on" field training at an active location
- Marketing and sales training
- Use of confidential training and reference manuals
- Periodic refresher and advanced training
History
MassageLuXe® was founded in 2007 in St. Louis, Missouri. The opportunity for a company to pave the way for fresh, innovative concept in the massage industry was apparent. We used our experience and knowledge of membership based businesses to create a luxury experience designed for all to be able to enjoy. The company quickly and successfully grew in the St. Louis market and expanded into Virginia, Florida and Michigan territories. The growth MassageLuXe® has continued to experience throughout these and other markets is a result of the success of our current franchisee base. As of 2019, MassageLuXe® has locations in 16 states with 66 MassageLuXe® spas in operation. The company has a strong, tenured leadership team committed to providing the education and support necessary to all of our current and future franchise owners.
Ideal Candidate
First and foremost, we look for candidates who have a passion for health and wellness, as we can teach you our business but passion cannot be learned. Most candidates enter our system with previous business ownership experience, and all possess strong communication skills, enjoy working with and developing people, and believe in marketing their spas. As a MassageLuXe® franchisee, your primary responsibility is to market your business and drive sales. No industry experience is necessary. Build a solid future with support and stability from a trusted brand along with lifestyle flexibility as a MassageLuXe® franchisee!