Lake Havasu City, AZ
$199,000
Lake Havasu City, AZ
$199,000
Albany County, NY
$1,100,000
Provo, UT
$149,995
Tampa, FL
$50,000
San Paolo
$6,130,000
North Carolina
$500,000
Tarrant County, TX
$75,000
Vienna
$1,950,000
Cook County, IL
$49,000
Copenhagen
$14,000,000
Broward County, FL
$450,000
Pennsylvania
$6,000,000
Kygenesis
$7,000,000
$8,100,000
Tampa, FL
Aventura, FL
$15,000,000
$5,000,000
Richard Appleton
First Choice Business Brokers- Hickory NC
Serving Catawba County, NC
First Choice Business Brokers specializes in helping small to medium-sized businesses buy and sell. $12.5 Billion in sales and current listings to date. First Choice is a leading business sales organization with a national network of brokers and agents. FCBB focuses on providing professional and efficient services to both buyers and sellers, assisting them through the entire process of business transactions.
Birmingham, AL
$200,000
Websites and ecommerce businesses offer scale that local “brick and mortar” businesses can’t match. If you’re looking to buy or sell one of these businesses, it helps to have some context on valuation and financial performance of the industry. To that end, we have aggregated website and ecommerce business for sale listing data to provide benchmark financial information for anyone looking to enter the market.
This data serves as a guide, but it is important to note that each business is unique and may have different valuation factors. When considering buying or selling a website or ecommerce business, it is crucial to do thorough due diligence and seek professional guidance.
Market Snapshot
Number of Businesses Analyzed |
477 |
Median Asking Price |
$525,000 |
Median Reported Revenue |
$713,516 |
Median Reported Earnings |
$222,533 |
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
Website and Ecommerce Business Valuation Multiples
Range |
Revenue |
Earnings (SDE) |
Lower Quartile |
0.43 |
2.00 |
Median |
0.75 |
3.00 |
Upper Quartile |
1.38 |
3.89 |
Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
Read the report:
Website & E-Commerce Business Valuation: Multiples & Financial Benchmarks
FAQs
How much does it cost to buy a website or ecommerce business?
Prices vary depending on sales volume and financial performance, but the median asking price for a website or ecommerce business in the U.S. is approximately $525,000.
How much do these business owners earn?
These businesses vary in sales volume, but website or ecommerce business owners report median annual sales of $713,516 and annual owner earnings of $222,533. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a website or ecommerce business?
Valuing a website or ecommerce business involves considering several factors, including annual sales volume, profit, and growth (or decline) trends. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Revenue multiples in the website or ecommerce business space typically range from 0.43 to 1.38, with the median at 0.75. Earnings multiples range from 2.00 to 3.89, with the median at 3.00. These values suggest the average website or ecommerce business may sell for around 0.75 times its annual revenue, and 3 times its annual owner’s earnings.
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