Pure Barre Franchise
With 600+ locations open across the globe and almost 80,000 active members, Pure Barre is the largest barre brand and studio network worldwide. Ranked in Entrepreneur Magazine’s Franchise 500 List each year, Pure Barre continues to be a leader in the boutique fitness space. Build a community where goals are created, pursued, accomplished, and celebrated!
$100,000
$60,000
617
2009
Irvine, CA
Anthony Geisler
About Pure Barre
When Pure Barre was founded in 2001, they created a movement. Powered by friendly, supportive and high-energy studios, their incredible brand has inspired countless individuals to become better versions of themselves. Pure Barre continues to innovate their technique and expand their footprint across North America. Pure Barre offers a range of effective, low-impact, high-intensity, full-body workouts that target strength, agility, and flexibility for people of all levels.
Deeply rooted in community and empowering clients, Pure Barre focuses on small movements that result in big changes. Thanks to an ever-expanding network of dedicated studio owners, their passionate fan base has never been stronger. By partnering with strong prospective franchisees, they'll continue to change the fitness landscape and build a positive, empowering community, motivating personal change and touching more lives.
Franchise Unit Trends & Revenue
617
14
$368,588
* in 2025
Franchise Fees
$60,000
Veteran's Fee: $45,000
7.0%
Gross Sales
2.0%
Gross Sales
Why Choose Pure Barre?
- Part of the Xponential Fitness family of brands
- Only barre concept to make Entrepreneur's Franchise 500 list
- Modern designed studio in a 1,500 SQ FT footprint
- Four signature class formats offered including introductory, classic barre, interval training and resistance training
- High- quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis.
- Clients can get their Pure Barre fix anywhere and anytime with Pure Barre GO, featuring weekly class streaming
- Strong national brand recognition
- Membership based structure
- 100% Ecommerce business: customers pay online
- High value proposition and reasonable price point
- Semi-Absentee and Executive Model
Starting Costs & Investment Requirements
$214,287 - $457,337
$500,000
$100,000
Training & Support
As a Pure Barre studio owner, you will run a local business that is backed by a strong national brand. Pure Barre’s experts offer guidance in:
- Real Estate - Comprehensive training and extensive ongoing support is pivotal to the success of a Pure Barre Franchise Owner.
- Construction and Design – Pure Barre guides franchisees through the entire buildout process from approved layout and general construction, to interior design, music and technology - delivering a curated and empowering studio experience for their members!
- Sales - Franchisees enjoy comprehensive & ongoing sales training, monthly calls and expert guidance from pre-sale through to Grand Opening and into sustainability.
- Recruitment - A Pure Barre franchisee's team is at the core of a studio’s success. Receive assistance hiring and developing the most qualified coaches, general manager, and sales team.
- Marketing - The minute a franchisee executes their LOI, the marketing of their studio begins, with personalized support to ensure they generate maximum leads
History
Founded in 2001, Pure Barre continues to change the fitness landscape in building a positive, empowering community, motivating personal change and touching more lives. In October of 2018, Xponential Fitness Acquired Pure Barre. Xponential Fitness is the largest global franchisor of boutique fitness brands, operating diversified verticals including pilates, barre, cycling, running, rowing, dancing, stretching, boxing, yoga, and functional training. The Xponential team has the resources, network, playbook and platform to ensure continued success, with decades of fitness and franchising expertise to excel in:
- Generating strong brand awareness in every market with robust national brand advertising
- Leveraging the best resources available to provide superior franchisee support across every department
- Operational excellence to ensure impressive unit level economics
- Executing local studio marketing and sales strategy upon lease signing to create community engagement and drive memberships
Ideal Candidate
Pure Barre is looking for financially qualified franchisees with basic business skills that can manage and motivate a team, have sufficient financial resources, and will follow the blueprint of a proven business model while sharing the passion for the Pure Barre brand.
Beauty and Fitness Franchises
Franchises up to $250,000
This web page is not endorsed by or affiliated with any franchisor. Product and company names are trademarks of their owners and are used for referential purposes only.